Microsoft delivery & AI · Dubai-licensed · UAE, GCC, UK & EU

Most AI projects don't fail on the AI. They fail on the data.

Before you automate anything, you should know where your data actually lives, who can currently see it, and which of your systems talk to each other. We score that in ten days, fix what's broken, then build the automation on top of it.

Eighteen questions, an instant score out of 100, and a benchmark against other UAE businesses. No call required.

Microsoft cloud, applications and migration
  • SharePoint intranets, portals and permissions
  • Power Platform apps, Power Automate and Dataverse
  • Custom web applications on Microsoft 365 and Azure
  • Microsoft 365 and Azure migration, Dynamics 365
Fifteen years of it — delivered, not resold.
AI agents and automation
  • Inbound and outbound AI voice agents
  • WhatsApp and web chatbots on the same brain
  • Workflow automation across your existing systems
  • Copilot rollout, governance and custom agents
Built on foundations we are prepared to stand behind.
Apis Readiness Index · sample report Not ready
34/ 100
Typical first score · 80-person firm
Data location22
Data quality & structure31
Systems & integration40
Security & permissions18
Compliance & residency45
Process & ownership68
Where would you score? Take the free scorecard → Four minutes. Instant result. No sales call attached.
What we actually do

Two halves of the same job.

The Microsoft platform work and the AI work come from the same engineers. That is deliberate: an agent is only as good as the estate underneath it, and most of what goes wrong in AI projects is a platform problem wearing an AI costume. You can hire us for either half. We will tell you honestly which one you need first.

Microsoft

Microsoft cloud, applications and migration

Fifteen years of enterprise Microsoft delivery — for UK organisations first, and from Dubai since. This is the half most AI agencies cannot do.

  • SharePoint. Modern intranets, team and client portals, information architecture, permissions design, and remediation of a decade of quiet oversharing.
  • Power Platform. Power Apps, Power Automate, Power Pages and Dataverse — line-of-business applications without a heavy custom software project.
  • Custom web applications. When low-code runs out of road, proper applications built on top of your tenant: Entra ID sign-in, Microsoft Graph, SharePoint or Dataverse as the data layer, hosted on Azure. One login, one permission model, not another silo.
  • Migration and modernisation. Microsoft 365 and Azure migration, file server and legacy system decommissioning, tenant consolidation, data cleanup — done without losing permissions, history or the people using it.
  • Dynamics 365 and Microsoft 365. Implementation, customisation, integration and rescue, plus tenant configuration, identity, governance and user adoption.
AI

AI agents, chatbots and automation

Conversational AI is only useful when it is wired into something real. We design the conversation, then connect it to the systems that have to complete the task.

  • AI voice agents. Inbound agents that answer, qualify, book, log and escalate cleanly to a human — and compliant outbound calling with consent, DNCR and calling windows handled properly.
  • Chatbots. WhatsApp and web agents running on the same brain, answering within a defined scope and writing structured records back into your systems.
  • Workflow automation. Intake, document handling, approvals, routing, notifications and integration across the tools your team already runs.
  • Copilot. Rollout, governance and custom agents built in Copilot Studio, inside your own tenant and your existing security model — after the permissions are fit to switch on.
  • Document intelligence. Receipts, invoices and forms read, validated and turned into records instead of retyped.

If you already know which of these you need, skip the assessment and book a call. The Readiness Index below exists for everyone who does not yet know — which, in our experience, is most people.

The problem is documented

This isn't our opinion. It's the industry's own data.

Every serious study of AI project failure lands in the same place: the technology works, the foundations underneath it don't. Buying tools before fixing that is the single most expensive mistake in the category.

60%

of AI projects will be abandoned through 2026 where they aren't supported by AI-ready data.

Gartner
12%

of organisations hold data of sufficient quality to support AI applications.

Gartner
63%

either lack, or don't know whether they have, the right data management practices for AI.

Gartner survey
80%+

of AI projects fail — roughly twice the failure rate of conventional IT projects.

RAND Corporation

The uncomfortable part: almost none of those failures were visible at the start. The pilot demos beautifully. It falls over when it meets real data, real permissions and real systems — by which point the budget is spent and the appetite is gone.

Watch this before you switch Copilot on

We turned on Copilot in a typical company. In four minutes it showed us the salary file.

No hacking. No exploit. Copilot respects permissions exactly as configured — it just makes them searchable in plain English for the first time.

Five years of small configuration decisions — a site left open to "everyone in the organisation", a default sharing setting nobody changed, permissions inherited and never pruned — sat harmless because nobody could find anything. Then AI made everything findable at once.

Microsoft ship Data Access Governance reporting and SharePoint Advanced Management specifically so you can clean this up before Copilot scales. Most businesses don't know those exist until something surfaces that shouldn't have.

The front door

The Apis Readiness Index.

A paid, scored assessment of whether your business can actually support AI automation — and what it would take to get there. Ten working days, a number out of 100, and a roadmap you could hand to any supplier, including one that isn't us.

01

Data location

Where does it genuinely live — cloud, on-prem, personal drives, WhatsApp, someone's laptop? How many systems hold a version of the same customer?

02

Data quality & structure

Duplicates, free text where fields should be, no single customer identifier, spreadsheets doing the job of a database.

03

Systems & integration

What's in the stack, what actually talks to what, and how many hours a week your team spends retyping between them.

04

Security & permissions

Who can currently reach what — and precisely what becomes visible the day an AI assistant can search all of it at once.

05

Compliance & residency

UAE PDPL exposure, sector residency rules, your legal basis for cross-border transfer, and EU AI Act or GDPR obligations where they apply.

06

Process & ownership

Is there a workflow genuinely worth automating, is anyone accountable for it, and will this survive contact with how the business really runs?

What you get

Ten working days. Then you know.

You walk away with a document that has commercial value whether or not you ever work with us again — which is the only honest test of whether an assessment was worth paying for.

Custom quote, credited in full against your first project. We charge for it because a free assessment is worth what you pay for it, and because it filters out everyone who was never going to act on the findings.

01

Days 1–2 · Discovery

Two workshops with whoever owns IT and whoever owns the process. What you run, what you've bought, what already failed and why.

02

Days 3–7 · Technical assessment

Tenant and estate review, permission and oversharing analysis, data-quality sampling, integration mapping, residency and compliance position.

03

Days 8–9 · Score and roadmap

Scored across the six dimensions and benchmarked against comparable UAE businesses. Prioritised: fix first, start now, leave alone.

04

Day 10 · Readout

Sixty minutes with your leadership. Findings, costed options across both tracks, and a straight answer on what we'd do first if it were our money.

What happens next

Two tracks. The assessment tells you which one you're on.

Some businesses need the foundations rebuilt before automation is even safe. Others are cleaner than they think and can go straight to building. Most need a bit of both, in a specific order — and getting that order right is most of the value.

Track A

Foundations

For estates with data in three places, a file server still humming in the office, permissions nobody has audited since 2019, or a compliance position nobody can articulate.

  • Microsoft 365 and Azure migration
  • SharePoint permissions remediation and oversharing cleanup
  • SharePoint intranets, portals and information architecture
  • Power Platform apps and custom web applications on your tenant
  • File server and legacy system decommissioning
  • Data consolidation and deduplication
  • Dynamics 365 and CRM implementation or rescue
  • Identity, access and governance baseline
  • UAE PDPL alignment and data residency design
Custom quote · typically 6–16 weeks
Track B

Automation & agents

For businesses whose foundations are sound enough to build on — or for the specific workflows that can safely go live while Track A runs in parallel.

  • Inbound AI phone agents — answer, qualify, book, log, escalate
  • WhatsApp and web agents on the same brain
  • Power Automate and workflow automation
  • Copilot rollout, governance and custom agents
  • Compliant outbound calling — consent, DNCR, calling windows
  • Reporting your leadership will actually open
Custom quote · typically 2–8 weeks

The one rule: Track B built on an unfit Track A is how projects end up in Gartner's 60%. We'll tell you if that's what you're asking for, and we'd rather lose the work than build something we know will be switched off in six months.

Pricing

Four ways in, so you can self-select.

Every engagement is scoped to what you actually need. Tell us where you're starting from and we'll come back with a number, not a discovery call.

00 · Scorecard

Self-serve readiness score

Free4 minutes, online
  • 18 questions across six dimensions
  • Instant score out of 100
  • Benchmarked against UAE businesses
  • Three-page summary by email
  • No call required, ever
Start now
02A · Foundations

Migration, cleanup, consolidation

Custom quote6–16 weeks typical
  • M365 and Azure migration
  • SharePoint permissions remediation
  • Data consolidation and deduplication
  • Dynamics 365 / CRM implementation
  • PDPL alignment and residency design
See Track A
02B · Automation

Agents and workflow

Custom quote+ ongoing managed service
  • Inbound phone, WhatsApp and web agents
  • Power Automate workflows
  • Copilot rollout and custom agents
  • Compliant outbound calling
  • Managed service available
See Track B
The part nobody mentions until it's expensive

Moving your data is a regulated act. So is letting AI read it.

Most AI conversations skip straight past where the data is allowed to sit and who is allowed to see it. Those questions land on your business, not on the supplier who built the thing and moved on.

We assess your position as part of the Index and design around it. Where something can't be done lawfully, we'll say so — and we'd rather tell you at the assessment stage than three months into a migration.

UAE PDPL — Federal Decree-Law No. 45 of 2021. Cross-border transfer requires either an adequacy determination from the UAE Data Office or approved safeguards such as Standard Contractual Clauses. Penalties can reach AED 5 million.
Health data must stay in country. Federal Law No. 2 of 2019 requires electronic health data to remain within the UAE. This changes cloud architecture, not just paperwork.
Financial data too. Central Bank consumer protection standards require licensed institutions to hold customer and transaction data within UAE borders, with the sovereign cloud direction of travel pointing further the same way.
Copilot doesn't break permissions — it exposes them. Oversharing is almost always configuration rather than malice, and it stays invisible right up until AI can search everything at once.
EU AI Act Article 50, in force since 2 August 2026. People must be told when they're interacting with an AI, at first contact. Systems already live before that date have until 2 December 2026 for marking and detection duties. Exposure runs to €15m or 3% of global turnover.
Outbound calling is separately regulated. UAE Cabinet Resolution No. 56 of 2024 requires explicit opt-in consent, restricts marketing calls to 09:00–18:00, and makes the TDRA Do-Not-Call Registry binding, with penalties to AED 150,000 under Resolution No. 57.
Where we work

One team, two jurisdictions.

A Dubai-licensed company run by someone who spent fifteen years delivering enterprise Microsoft systems in the UK. That combination is unusual here, and it's why we can serve both sides properly rather than pretending to.

Primary · UAE & GCC

Dubai, on the ground

MAJOROS IT – FZCO is licensed in Dubai Silicon Oasis. We meet clients in person, work your hours, and answer on WhatsApp because that's how business actually gets done here. We work with organisations from around twenty to five hundred staff.

  • UAE PDPL and sector residency rules designed in from day one
  • Local entity, local invoicing, local accountability
  • Microsoft-first: M365, Azure, Dynamics 365, Power Platform
Secondary · UK & EU

European delivery, EU AI Act ready

If you already run a chatbot or AI assistant in Europe, Article 50 obligations applied from 2 August 2026 and pre-existing systems have until 2 December 2026 for marking and detection. Our AI Readiness Review covers what you have, where it fails and what remediation actually costs.

  • Article 50 disclosure audit and remediation planning
  • GDPR posture and EU data residency options
  • Fifteen years of UK enterprise Microsoft delivery behind it
Team

You deal with the people who do the work.

No account manager, no offshore hand-off, no ticket queue. The person who scopes your estate is the person who migrates it.

Jozef Majoros
Technical Director

Jozef Majoros

Fifteen years as a Microsoft consultant and developer, delivering Dynamics 365, Power Platform and SharePoint for UK organisations before founding Apis AI Group in Dubai. He runs the assessments and writes the integrations himself — which is why they survive contact with a real estate.

Viktor Bene
Sales Director

Viktor Bene

Viktor runs the first conversation. His job is to establish whether an assessment is even worth you paying for, and to say so plainly when it isn't. He'd rather disqualify you in ten minutes than sell you a project that fails in six months.

Straight answers

The questions we get asked every week.

Why should we pay for an assessment when everyone else does one free?

Because a free assessment is a sales meeting wearing a costume, and it's priced accordingly. Ours takes ten working days of real technical work — tenant review, permission analysis, data sampling, integration mapping — and produces a document with commercial value even if you take it to a different supplier.

The fee is credited in full against your first project, so if you go ahead it costs you nothing. If you don't, you still own a roadmap you can act on. We think that's the fairer arrangement for both sides.

We bought Copilot licences and it's underwhelming. Why?

Usually one of two reasons. Either Copilot can't reach your content — it lives on personal drives, a file server or in WhatsApp, so there's nothing for it to reason over. Or it reaches too much: Copilot respects existing permissions but makes them searchable in plain language, so years of quiet oversharing becomes visible the day you switch it on.

Microsoft ship Data Access Governance reporting and SharePoint Advanced Management for exactly this. Most businesses discover they exist only after something surfaces that shouldn't have.

Does our data have to stay in the UAE?

Not universally, but it does for several sectors and it constrains everyone. Under the UAE PDPL, cross-border transfer needs either an adequacy determination from the UAE Data Office or approved safeguards such as Standard Contractual Clauses. Electronic health data must remain in country under Federal Law No. 2 of 2019, and Central Bank standards require financial institutions to hold customer and transaction data within UAE borders.

This is an architecture question, not a paperwork question, and it's much cheaper to answer before a migration than during one.

Do we have to fix everything before we automate anything?

No, and we'd push back on anyone who told you otherwise. Some workflows — inbound phone and messaging agents in particular — can go live on a messy estate in a fortnight and start returning value immediately. Others genuinely can't be built safely until permissions and data are sorted. The whole point of the assessment is to tell you which is which before the budget is committed rather than after.

Are you a Microsoft partner or just another AI agency?

The work is Microsoft-first because that's where fifteen years of delivery experience sits: Dynamics 365, SharePoint, Power Platform, Azure and M365 migration. We build AI agents too, but on foundations we're prepared to stand behind. Plenty of firms in this market can wire up a chatbot; very few can also fix the permission model underneath it.

How big does a company need to be for this to make sense?

Roughly twenty to five hundred staff, though the real qualifier is complexity rather than headcount. If you're on Microsoft 365, have data in more than one place, and someone owns IT even part-time, the assessment will pay for itself. Under twenty staff with a single clean system, it usually won't — and we'll tell you that on the first call rather than take the fee.

What if the assessment says we're not ready?

That's a successful assessment. It means you found out for the cost of the assessment instead of the cost of a failed project, and you have a costed, prioritised plan for getting ready. Gartner expects 60% of AI projects to be abandoned through 2026 for want of AI-ready data; every one of those had a business that would have paid a great deal to know in advance.

Next step

Find out where you stand before you spend the budget.

Start with the free scorecard — four minutes, instant result, no call attached. If the score is uncomfortable, that's the moment to talk about the full assessment.

Three ways in

Score yourself online, book a call, or just tell us what you need using the form.

Take the free scorecard Book a 20-minute readiness call

hello@apisaigroup.com

MAJOROS IT – FZCO · Dubai Silicon Oasis, United Arab Emirates

Tell us what you need

Whether that is a SharePoint migration, a custom application, an AI voice agent or a straight second opinion — describe it and we will reply with the most sensible first step, not a brochure.

Trading brand Apis AI Group

The brand you see. Not a separate legal entity.

Legal entity MAJOROS IT – FZCO

The contracting party, service provider and invoice issuer on every engagement.

Registration Licence no. 37210

Freezone company registered with the Dubai Integrated Economic Zones Authority / IFZA.

Registered office DSO-IFZA, IFZA Properties

Dubai Silicon Oasis, Dubai, United Arab Emirates.
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